Joshua Simenhoff
Technical Community Growth Leader
I am a community brand-builder and technical growth strategist. For 10+ years I have built the narratives and communities that turn ambitious products into global movements.
These days I run marketing, community and growth at Ritual, an AI startup, running brand, content, creators, and partnerships with an AI stack handling the production. Before that I was at Chainlink, where community was everything. Earlier, at Future Plc, I turned readers into contributors across brands like PC Gamer and Tom’s Hardware.
William Gibson famously wrote the future is already here, it’s just not evenly distributed. I have spent my career working on the distribution part, getting new technology to builders everywhere. Community is much more than just another broadcast channel, and my goal is to elevate every community into critical product infrastructure. That happens one person at a time until we all start doing the work for each other.
Off the clock I’m an LA native who cooks obsessively, designs board games, and rides bikes around a city built for cars.
Ritual
I am the Founding Marketing & Growth Lead at Ritual, a layer one blockchain built for native AI inference and truly autonomous agents. I own community, content, and brand voice, reporting to the founders.
Ritual Map
The Ritual Community universe mapped on a single page. Each connection is authentic, and documented onchain so the community can watch itself grow.
Genesis 1000
A growth campaign that asked the community to deploy autonomous agents onchain. Each participant received a unique card recognizing their individual agent.
Ritual Discord
The home of the Ritual Community, built from zero.
Ritual Builders Program
The community program for new builders who want to get started with onchain agents.
Ritual Role Review Calculator
An internal tool for scoring community sentiment, activity, and contributions. Access on request.
Ritual Foundation on X
I own and operate the Ritual Foundation account, using an established brand voice and playbook.
Chainlink Labs
I led the global community at Chainlink from 2021–2024, building the team, playbook, and programs that drove institutional adoption across the Americas, the EU, India, and East Asia.
Advocates & Developer Experts
The tier structure that turned the strongest community members into recognized technical authorities. Still running, and still open for applications.
Developer Bootcamps
Every builder begins their blockchain journey with Chainlink Developer Bootcamps. Translated into multiple languages and the top of funnel pipeline for our Developer Experts program.
CCIP Launch
Owned launch marketing for the cross-chain protocol, reporting to the CMO and working across product, engineering, and events.
SmartCon Watch Parties
We gave the community a playbook to host SmartCon no matter where they were.
Chainlink Plugged-In
A recorded meetup and webinar series that put engineers and founders on the topics the ecosystem was actually wrestling with, from layer two scaling to NFTs to running nodes.
Chainlink Discord
Grown from a small developer room into the network's primary support and builder channel, with a moderator organization to match.
Earlier. Global Director of Community at Future plc, running community across Tom's Hardware, PC Gamer, and AnandTech, where I wireframed a bespoke forum platform and its reputation system. Before that, community support at MakerBot in Brooklyn during the first wave of consumer 3D printing.
Tom’s Hardware
AnandTechMakerBot